The Book Refinery

How to position yourself as an expert – write a book

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Don’t think you have enough content for a book? Think again!

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Posted on February 21, 2012 by Alexa
PDF to Book

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I’m currently working on a project for a client who is offering a free report from his website. It’s a well-designed 32 page downloadable PDF and is working effectively to get names and email addresses of potentially new clients and … Continue reading →

Posted in Writing | Leave a Reply

How to Overcome 5 Common Factors That Stop You From Writing.

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Posted on February 9, 2012 by Alexa

When you start writing a book, the first few pages seem easy. It’s fresh, new and your motivation is at an all-time high. You’re excited by the new project and you find yourself writing lots of material whenever you can. … Continue reading →

Posted in Writing | Leave a Reply

How one of my clients is now regarded an ‘expert’! (And how you can too…)

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Posted on January 31, 2012 by Alexa

“In terms of what becoming an author has done for me, well – it’s really made me an expert in my field. It has propelled me higher than anything I have ever done, and since publishing the book in Feb … Continue reading →

Posted in Being an Expert | Leave a Reply

Just write down your title!

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Posted on December 20, 2011 by Alexa

Getting out of the day to day running of your business can sometimes unlock the ‘working in’ mentality that most business owners face when running a busy organisation. Shutting down the computer, and leaving the office behind can suddenly let … Continue reading →

Posted in Planning | Leave a Reply

Writing a book for Lead Generation Masterclass

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Posted on December 16, 2011 by Alexa

I’m going to be sharing with you a quick masterclass of how to use your book as a lead generation tool, (as opposed to getting it on the ‘best seller’ list and making money from the front end sales) as … Continue reading →

Posted in Being an Expert | Leave a Reply

The Kudos of Being an Amazon 5 Star Rated Author

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Posted on December 7, 2011 by Alexa

My mentor and colleague Ed Rivis has written 3 books, and his first one gained him a 5 star rating on Amazon. (The other 2 have had 4.5 star ratings.) This has not happened overnight, and the material he publishes … Continue reading →

Posted in Being an Expert | Leave a Reply

How to plan your book

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Posted on December 7, 2011 by Alexa
Mind Map example of book

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Planning your book is essential. Without this step your book will take much longer to write and be much more difficult. All of this can be overcome quickly and easily by using a simple technique I call the ‘Blueprint Plan’. … Continue reading →

Posted in Planning | Leave a Reply

Three Critical Questions You Need to Ask Before You Start Writing Your Book

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Posted on December 6, 2011 by Alexa

Before you start writing your book, or rather before you start planning your book (A critical step – which I will be sharing with you in a later blog post) you need to ask yourself these three simple questions. If … Continue reading →

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The 2 critical factors you must obtain before you start writing your book

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Posted on November 30, 2011 by Alexa

In this blog post I am going to be explaining the 2 critical factors you must obtain before you start on your writing journey. Without understanding (and adopting them) you will struggle with your book. They are the foundations to … Continue reading →

Posted in General | Leave a Reply

How to set the tone with your Introduction

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Posted on November 22, 2011 by Alexa

It’s been another busy week (isn’t it always?) but I’ve now completed my introduction. It was harder than I thought. In fact I wrote several drafts before I was happy with it, but now it’s good to go. Why so … Continue reading →

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My recent Blog posts….

  • Don’t think you have enough content for a book? Think again!
  • How to Overcome 5 Common Factors That Stop You From Writing.
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