Message from: Alexa Whitten, your book coach at
The Book Refinery

Dear Soon To Be Author,

I know how hard it is to be seen in the fierce competion that is coaching and training. In fact, being good just isn’t enough anymore, you need to exceed at what you do, and one of the best ways of doing this is to become an ‘expert‘ within your niche.

One of the quickest and most effective ways of doing this, is to write a book.

I’ve personally helped more than a dozen small business owners (most of whom are coaches or trainers) write a book that has helped position them as the ‘only logical choice‘ to their prospective clients. It’s a very effective tactic, and one that takes some planning and commitment. 

Why?

Because writing a book on your own can be challenging.

Without ongoing coaching, advice, feedback and guidance from someone who understands the frustrations, you’re fighting a constant battle with yourself… especially when you’ve got a business to run too!

A lot of small business owners think they’d like to become an author and use a book to grow their business – but very few of them ever start writing one. In fact all of the business owners whom I’ve helped have said until they started working with me, their book would ‘never have seen the light of day’.

Of the few who do start writing a book, only a small percentage ever get the book finished, printed, published and then marketed in a successful way.

I can understand why.

As one of my male colleagues said in the past…

“Producing a book is about as close to childbirth as a man can get!”

Just as a quick summary, here’s a brief list of the various tasks involved in writing and getting a book published and becoming an author…

• Copy-editing — which means improving the formatting, style and accuracy of the ‘raw manuscript’.
• Proofreading — checking your book’s spelling and grammar.
• Typesetting — which means graphically designing the individual pages of the book before it goes off to the printers.
• Organising an ISBN number — every ‘proper’ book needs a barcode on the back.
• Designing a professional book cover— essential for you to be taken seriously.
• Writing the front and back cover text — good ‘blurb’ will increase sales.
• Writing the ‘Title Verso‘ page — it’s a legal requirement, so you don’t want to get that wrong!
• Getting your book printed — including getting quotes and haggling for the best deal.
• Getting your book listed on Amazon — and other key book retail websites.
• And many more tedious, arduous tasks.

And that’s why my book coaching service exists.

My team and I work with business owners like you, who want to become an ‘expert’ within your niche and to write and use a book to generate high-quality sales leads and grow their business, fast.

If you would like a quick informal chat with me about how I can help you write your book, like I have done with more than a dozen other business owners, then get in touch, or better still, fill out the form below and I’ll get in touch with you at a convenient time for us both.

I look forward to helping you get your book produced, for definite, with less stress and much faster than you could on your own.

Warm regards,

Alexa Whitten.

Fill in the form below and tell me about your project. We can then get you started on your book publishing journey.