Planning & Coaching - How it Works

Deciding to write a book (as a lead magnet) is a big step and needs careful consideration. It’s a strategy that is powerful and effective, but it takes time and commitment.

One of the first things I identify with any new client is ‘are you committed?’ because there is no doubt that time and energy is needed to get this done. I don’t want to sugar coat the process and tell you it’s ‘easy’ (although with the right help and planning it’s much more straightforward. I can’t emphasise the planning process enough – as I’ve seen a fair few books that have started out without one, and before a few weeks are up, they end up on the desktop of doom, never to be opened again!

Therefore I have two stages of planning – the first is a ‘Book Discovery Session‘, which goes through the three critical questions you need to ask before you start writing, how a book will benefit your business (or not, depending on your circumstances) and a quick questionnaire – with three take away action points for you to do before you start – so that you are really ready and confident that writing a book is for you.

The second stage of planning is the ‘Blueprint Plan Session‘ where we take all of your information from the previous session (you might not need this session if you’ve done your research and are ready to jump straight in) and we get the main backbone of your book written and in Word format, so that you can just write your way through your book.

Each session is outlined below, with the coaching option at the bottom of the page.

I’ve realised that business owners are at different stages with their book ‘idea’ and so offering comprehensive sessions for each stage is critical. You might have your book already written and ready to go, if so, just hop over to the typesetting area of our website and we can help you get your book from Word, into print ready PDF format.

Planning iconPlanning

Planning your book is essential. In fact, I’ve posted several articles on how to plan your book, plus detailed instructions on how to get started.

However, sometimes you need a little extra help and it’s really important to get your book writing project sorted before you start.

Book Discovery Session – Cost £60

Introducing the **new** ‘Book Discovery Session’.
This talks you through the very first idea you might have for a book and makes sure you have everything you need to embark on your book writing journey.

What the service offers:

You receive a questionnaire which you fill in so that I can get a really good understanding of your business, and where a book might fit in with your services.

Then over the phone or Skype, we look at the three critical questions you need to ask BEFORE you start writing, and we identify your key target market for your book.

We also make sure that your book's call to action is identified, easily implemented and suitable for the services that you offer. There is no point of going to all the trouble of writing a book if it doesn’t get the reader to ‘do something meaningful’ once they’ve read it.

You want the book to work as a successful lead generator, and it’s really important that we establish just what the book's reader does once they finish.

You will then be left with three key take away action points that you need to complete – in order for you to continue. This can then be used if you decide to use my ‘Blueprint Plan Service’ – or, you can then start planning your book, ready for you to use for your writing project.

Total time two hours => About 30 minutes for the questionnaire, and then approx 60 – 75 minutes on the phone, with take away points needing approx 30 mins to complete.

*If you decide to continue with the 'Blueprint Plan Service', you'll just pay an additional £40 as we will have set up the ground work, ready for your plan call.

Blueprint Plan Session – Cost £75*

Our ‘Blueprint Plan Session’ walks you through the process and gives you the backbone of your book. It is produced with enough detail to make the writing process (of the content) stress free and relatively easy. In fact, once you have this plan written your book will almost write itself. But it does require some time and effort before your writing of your book can begin.

Perhaps you’ve already written a plan, but you're not sure if it’s in enough detail, or you just want another pair of eyes (someone who knows what a good plan should look like) to take a look and make sure it covers everything it needs too? Well this planning service will make sure that it is.

What the service offers:

  • A brainstorm of what you want your book to do
  • Making sure you’ve identified your target reader
  • We identify your call to action (what you want the reader to do once they’ve read the book)
  • An actual plan of your book – this is your whole book, mapped out ready for you to fill in the blanks
  • A schedule for writing your plan/or if you’ve written one, an overview of its content.

You will get an initial call with one of our team (usually 30 mins) to discuss where you’re at, then a second planning call (approx 75 mins) where we map out your book and you have your blueprint ready for you to fill in and get writing. You will also have some research to do for title ideas, possible URL identification and cover ideas.

Total time => two and a quarter hours – with some extra research to do after the call. This will be reduced to about 75 minutes if you’ve had the ‘Book Discovery Call’ previously.

If you would like to discuss either of these planning services with me, get in touch by email at alexa@thebookrefinery.com or call on 02392 378625 and we can go over any questions and get you booked in at a time that's convenient for you.

Coaching iconCoaching

Writing a book can seem daunting – where do you start?

The title? The contents? There is so much to think about – which then gets you in a spin and you do nothing. The dream of being an author just seems like an impossible achievement or like too much hard work.

BUT you’re wrong.

With proper help, you CAN take your writing dream and make it into a reality. In fact, I’m so confident I can help you become an author I offer a money back guarantee!*

I’ve helped over 50+ business owners (who find writing a challenge or a chore) write a book that has helped position them as the ‘only logical choice‘ to their prospective clients. Writing a book as a way of getting qualified leads is one of the most effective ways to advertise your back end services and over 75% of my clients achieve over £15,000 of additional income because of their book.

However, it does take planning (mentioned above) and commitment and doing this on your own can be challenging.

This is why I offer a monthly coaching programme, especially designed for busy business owners who need help. I give one on one support, right from the beginning, and together we then produce a highly professional, properly printed book – ready to work for you and bring in highly targeted leads. All you need to do is follow my plan, finish the writing assignments I set each week and then you hand the Word document over to me – and I DO THE REST!

My team and I work with business owners like you, who want to become an ‘expert’ within your niche and to write and use a book to generate high-quality sales leads and grow their business, fast.

Monthly Book Coaching – from £375 a month

This is what we would cover;

  • Establishing the book's contents and creating a ‘blueprint’ of your book (this part of the service is covered in your monthly fee) including:
    Getting a clear picture of your target audience (reader)
    Setting a clear ‘call to action’ – and what you want the book to do once the reader has read it.
  • Setting up a timetable of writing and setting achievable writing goals, so that you keep the project moving forwards.
  • On going support – and regular feedback to new material written
  • Weekly calls to make sure you’re staying on track

With this coaching support, you stay on top of your writing goals, have someone hold you accountable (the single most influencing aspect of getting a large project finished) and on going support and feedback to make sure you’re on the right track.

The coaching starts off with a blueprint plan call (mentioned above) and then weekly catch up sessions – booked in advance and to your timetable.

Total time => On going… but start off is 75 mins for the blueprint plan strategy call, then allow half an hour each week for our catch up calls. You will be expected to spend about 30 – 60 minutes a week on writing (maybe more if you have a strict deadline).

Your fee for this service will be charged before your first strategy call, and billed every month.

To book in, or to have a no obligation chat about this service, please call 02392 378625 and one of our team will go through any questions. If you want to read how we’ve helped other business owners write their book, head over to the testimonials page.

If you would like to discuss either of these planning services with me, get in touch by email at alexa@thebookrefinery.com or call on 02392 378625 and we can go over any questions and get you booked in at a time that's convenient for you.

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