Andrew Ludlam, author of Maverick Marketing

I was already aware that becoming a published author was a great positioning tool – it is after all the ultimate business card to give to prospects. In fact, I often urge clients to write a book. And so it was my turn!

Writing the manuscript was only the start of this journey, and I wouldn’t have been able to do it without the expert help of Alexa from The Book Refinery.

Alexa was great from start to finish; professional, personable, gently prodding and pushing me to get bits done! She also offered some great advice on how to turn the book into an effective marketing tool.

It’s one thing putting your thoughts and ideas on to paper, it’s another knowing how to lay out the book, design the cover, as well as all the myriad of technical requirements that go with producing a professional looking book.

However, if you want the help, support and guidance from a professional then there really is only one place to turn, Alexa Whitten and her team at The Book Refinery.

 

Mark May, author of How to Rent a property.

“My book was written and published on Amazon in a 120 days…

‘How To Rent A Property, Be A Great Landlord And Make More Money!’

Not without a little help from Alexa Whitten, head book coach at The Book Refinery.

Even when you have your book printed, that’s not the end of it. There are things to know and do.

My thanks to Alexa for helping me finally get there, great support, professional service. Anyone thinking of writing their first book, I would urge them to talk to Alexa before putting pen to paper.

Thanks once again.

Rob Purfield, author of The Ultimate Knockout Closing System

“Well I made it! My book is at the Printer’s! There are so many things to think about that, as a layman, I would never have considered in the word to print process, and I have so many things to thank Alexa for.

I thought it would be simple; write a book, get it type set and then get it printed!

Wrong…

Alexa’s attention to detail was a godsend, this with her knowledge of what it takes to make the finished book come together properly, right down to how many pages I needed for the final product to actually work for the printer was invaluable.

Plus, the book would still be a work-in-progress without the deadlines that were imposed by having her involved in the process. Alexa’s gentle (and sometimes not so gentle) prompting kept me on track. Her regular ‘to do lists’ made sure I was able to do everything in the right order, and at the right time.

And the fact that she was available to answer my questions and provide me with hints and advice together with the generosity of sharing her considerable experience and expertise, really made the whole process painless. I especially appreciated the fixed project costing and was delighted to discover that I wasn’t being continually charged at every amendment. (We ended up with 8 versions of the book, before we got it right!)

Therefore, Alexa is, in my opinion, the ‘Go to Person for books’ for anyone who is really serious about producing a high quality product at a sensible cost, and I would really advise anyone to think twice before embarking on this journey without the support of a professional.

So, I absolutely recommend her services to anyone who needs support, input and guidance for the professional production of their written products. I can’t express enough how The Book Refinery have made this journey a pleasurable one, and I look forward to working with them again on my next project and many, many more in the future.”

Paul Hurst, author of “Business Survival & Prosperity Guaranteed – second edition”

“Like many others, I had a long held dream of writing a book. There were several false starts, and even one painful time when the first ‘Word’ file became corrupted beyond salvage or repair. But in 2009 ‘Business Survival & Prosperity Guaranteed’, finally made it to publication. The first edition sold out, and an improved second edition followed.

The book did not end up as originally planned. It sort of evolved along the way – the act of thinking about the subject, my experiences to date and what advice to give readers made me take a much wider view of my business life to date. I ended up covering a much broader range than first envisaged, and the overview caused me to think of other opportunities, other openings to explore. The process of writing helped me make sense of the bigger picture.

I had been told that the mere fact of being an author would change other’s perceptions of me, and this indeed proved to be the case. It did not come as a surprise though, as a psychology undergraduate I understood the way we use handy mental shorthand to quickly pigeon hole others, assigning characteristics to a group as a whole. And I already knew that describing myself as a Company Director would get a different response to calling myself a musician. Being the published author of a glossy paperback seems to make others treat me with more weight. It is certainly far more effective (and probably cheaper!) to give a business contact a signed copy of a book, rather than the conventional T shirt, coffee mug or mouse mat.

One of the biggest ‘wow’ moments in the journey was having the text formatted into a proper book layout by Alexa.

Up to that point, it resembled nothing more than an essay, or lengthy bit of correspondence. All of a sudden though, it was transformed into looking just like a real book. Not only that, Alexa also picked up on typos, layout errors, dodgy grammar and other mistakes that I was too close to the project to see. Yes, I could still have had the book printed without her help, but it would have been pretty naff and somewhat of an embarrassment.

Writing can be a pretty lonely occupation, there are times when two heads are definitely better than one!”

Fiona Challis, author of “How to Treble your sales results in Six Weeks!”

“Having learned and understood the importance of writing a book, not only for positioning myself as an expert in my field, but being able to use it as a very low cost, but highly targeted client acquisition tool – I wrote “How to Treble your sales results in Six weeks.”

I used the technique that Alexa recommends, which is to mindmap the idea of what I wanted the book to say, (what Alexa refers to as a ‘blueprint plan‘) I then recorded the book content and got it transcribed. Once that was finished, I then handed it over to Alexa and she, with her knowledge and expertise transformed it into a 96 page book.

The result was fantastic! Alexa understood the purpose, and efficiently turned the project around in under 8 weeks, and that included the printing.

She included things that I didn’t even think of, and consequently didn’t have to worry about, and within weeks I had a web friendly PDF which I was able to use, whilst the book was at the printers. In fact, I only used Alexa – I didn’t have time to get individual quotes for the different aspects of the book, she was a one stop shop, and that was invaluable, especially when you’re running a busy business.

I wouldn’t hesitate to recommend Alexa and her team again.

Think it’s hard to write and publish a book? Think again, it’s easy and relatively low cost, but gets great results and does more than you could ever realise to propel you into the “authorship circle.”

Alan Hughes, author of “The Single Most Helpful & Profitable Book Ever Written For Your UK Small Business… fail to read it at your peril (seriously)”

“Writing my book was a lot less daunting than I imagined it would be. It is only when you actually sit down and put everything in print that you realise just how much you know about a subject. I have used my books at a series of small seminars I have been running and people are very impressed when they realise they are listening to a ‘published author’ – an expert in their field.

Writing a book is one thing, knowing how to get it published and all the technical requirements like bar codes, page layout and ISBN’s is what would have held me back if it wasn’t for Alexa’s skill and knowledge. Their service is so professional and friendly. They made it all happen so effortlessly. If you think you have a book in you, get writing. Alexa will do the rest.”

Hollie Wilson, author of “Superstar Staff Solution”

I realised I knew a lot about my niche, so I decided to write a book. I had 3 year’s worth of notes and case studies which then became pages and pages of a Word document… but what next?

I teamed up with Alexa, who has the skills, knowledge and artistic know how to plan and produce a book . Alexa took my pages and pages of text and within a week the book was produced, designed and on the printing press, registered with an ISBN number and published on Amazon.

My book has become the core of my business. I gift it to business owners and managers all over the UK, it’s a great way to attract new customers or clients, it holds so much value and they get to read and apply what I teach for themselves.

If you have a niche, I recommend you use their services to motivate you and get you to actually produce a book of your own. It gives you confidence and immediately catapults you to being an expert in your field. Even if you don’t have anything written on paper yet, I know for a fact that Alexa has a very good formula to actually get your book out of you from scratch, so don’t think for one second you cannot write a book. If you can sit and talk to your friend for an hour about what you do then you too have the expertise to produce a book effortlessly with Alexa’s help.”

Tim Wareing, author of “Toddler Soccer – The essential guide to a toddlers First steps in soccer”

“Alexa and her team helped make my first book a reality through their professionalism and friendly support.

They took my dream of writing my first book by publishing inside 3 months! Not only did they support me every step of the way but they organised everything from ISBN numbers, the legal side of things right to the basic design and lay out.

They even showed me how to get my book onto Amazon! Another huge bonus they offered was making my book available as an e-book. This has assisted in the sales doubling and more!

Within 7 months of the book being published it has sold in 18 different countries along with Amazon and SoccerTutor.com wanting to work with me. In fact I have been offered to write another book! The interest around the book offered me an interview live on BBC Radio, you can listen to my interview here.

This really has put me as a leader in my market place with interest coming from all parts of the globe. I would not hesitate in recommending Alexa to publish your book. You will not find a more friendly, honest, professional woman than Alexa. My project was paid for inside 3 months! I’ll soon be contacting Alexa again for my second edition!”

Update:

Alexa and her talented team completed my first book, ‘Toddler Soccer the Essential Guide’ to such a high standard that I’ve returned a year later for Alexa to publish my second book.

’1-on-1 Coaching The Secrets To Improve ALL Football Players – GUARANTEED!’ was a project started during April 2011 & completed in June 2011. I always find Alexa and her team a pleasure to work with. Their friendly, down to earth, but professional approach, allows people like me to develop their profession into a book.

Alexa helped tweak important issues in the book. This included the title of the book, back cover info, landing / squeeze page and overall look and feel to the book / e-book.

The saying, ‘everyone has a book in them’, I believe is true to an extent but unless you get the right people to develop your project your dream will not become a reality. Let Alexa and her dream team make it happen.”

Robert Wilson, Author of Caring for your leather furniture made Eaz..y

I was very skeptical at first, about hiring a book coach, as I wasn’t convinced they would be able to help me.

However I hired Alexa as my book coach, and from then the project ran smoothly and on time.

We had regular calls to see how I was getting on, and Alexa set out tasks for me to do in regards to writing my book – which helped me focus and get a great product at the end.

My book is now at the printer’s, and the whole process took less than 7 weeks. If you are at all skeptical, like I was, put your concerns to one side, and get the help of a book coach. I’m not sure my project would have been finished so quickly, and easily if I hadn’t.

Ed Rivis, Amazon 5 star rated author of three books about web site marketing.

“Alexa is the main reason I became the author of three books in three years. She’s also one of the secrets behind me being able to spend less than less than 7 days getting my third book from initial concept and into print!

If you’re thinking of becoming a published author, and want to author a book that you can use to grow your business faster then I highly recommend you let Alexa help you with the process.

It’s quite simply a no-brainer for any business owner who wants to become an author sooner rather than later.”

The Ultimate Web Marketing Strategy”, “E-Mail Marketing Dynamite“ and “Massive Traffic: 208 Ways to Get Hundreds or Thousands of Visitors to Your Website in the Next 24 Hours or Less”

Max Eames, psychotherapist and author of “Under the Hood”, on writing a book…

“Writing a book is the best calling-card known to mankind. There’s no better way to show people that you really do know your stuff. It beats every other form of communicating your worth as a professional, hands-down.

Writing my first book, I was able to give shape to ideas that I had struggled to convey for many years. It was only after putting pen to paper that others could begin to benefit from my experience and knowledge.

It was an absolute joy to make another’s journey a little shorter, and with a slightly less precipitous incline. There’s no better way, whatever your particular brand of expertise, to share what you’ve got in a meaningful way. I look forward to writing many more books – they’re a joy to create and they’re a joy to behold. It’s the closest the male of our species will ever get to giving birth!!!”

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Fill in the form below with some details of your book, (or planned book), and Alexa will call you to discuss your project. (Or if you’d rather contact us by telephone then click here instead.)