A ‘structural edit’ looks at your book as a whole – to make sure it flows as it should. (This is usually for people who have not used our coaching service, and have just given us their written document – ready for editing)
There are three main elements your book must have in order for it to convert your readers into buying customers and clients. In fact, without them, you might as well not bother printing and publishing it, as it won’t convert as many prospective customers as it could do.
Are you certain your book includes these three elements?
If omitted, these critical components will not be spotted by your proof reader, nor by your typesetter. So it’s crucial that someone who has experience of writing books for lead generation sees it first – and tells you if they are missing.
I’ve helped many business owners write and publish books for lead generation. In fact, one of my clients who is a marketing expert forgot to include one of these 3 elements, and I had to remind him it was missing. A big mistake on his part if he had omitted it!
The structural edit includes a full read-through of your book, an hour's consultation by telephone and an evaluation of your book's readiness for lead generation purposes. This includes strategies for any missing elements, and how to include them into your project without any lengthy re-writes.
The cost of this service is £195.00.