If you have writing a book on your ‘to-do’ list for 2018, then I’m going to be sharing with you the top 3 tips to get you started.
Writing a book is a HUGE task, but with the right help and the correct foundations it can be relatively straightforward. However, skipping these steps could seriously affect your writing goals and you could find yourself abandoning your project altogether. Just like with building a house, you need solid foundations; these tips will provide you with just that, so take notes and implement them before you start.
Plus, to really propel you forwards on your writing journey I’m giving my book ‘Publish Your Way to More Clients’ away FREE (all you pay is postage and packing) until Friday 15th. This publication takes you by the hand and explains exactly what you need to do to write and publish your book. Details on how to get your copy are below.
“A goal without a plan is just a wish” – Antoine de Saint-Exupéry
The 3 top tips for writing your book;
- Know your audience
- Know your call to action
- Plan out your book
1. Know your audience. This may seem really obvious, but it’s amazing how many ‘want to be authors’ don’t like to hone in on their core audience. They want to appeal to ‘everyone’. Well, unfortunately, if you try and appeal to everyone, you actually appeal to no-one. When I read a book, I want to be spoken to directly, as though the author knows ‘my issues and problems’. I don’t want them talking in generalities. So, take a close look at who your key audience is (and by that, I mean the people that spend the most money with you). You’ll probably find it’s a specific group of people, which are of one gender, and of a certain age. They will all have the same issue (or issues) in common. Write your book to THEM.
When you speak in specifics, you are much more appealing than when you speak in generalities.
2. Know your call to action. Writing a book will take time and money so you want to make sure that you recoupe your investment on the back end of your project. Don’t be fooled into thinking you’ll make money on the sales of the book – obviously you will make some money, but the big bucks are from back-end services you offer within the book itself. This book should be the instrument that gets you more referrals, and ultimately more business – but that will only happen if you tell the reader WHAT TO DO (your call to action once they’ve read it). Don’t be fooled into thinking that just because they’ve read the book, they will then get in touch. You need to tell them too!
Getting your call to action correct is critical, and you need to know what it is before you start.
Let me give you an example;
Let’s say you’re a business coach and your key audience is women, aged between 35 – 55. They are married, and have their own business (turn over approx 35k a year). You’re writing a book about how they can expand their business and grow their turnover by 25-45K pa. The book is full of how to’s and strategies on how to achieve this, but you know that one of the most effective ways they can achieve this is to become a private coaching client. The price of which is 1k a month; a BIG investment. Therefore, this book’s purpose is to not only help them ‘do it themselves’ BUT it’s getting them to become a private client. Now, don’t mistake that for then just talking about you, and how great you are, but instead outlining the benefits of one-on-one coaching. Suddenly this book has a purpose. It’s giving you a platform to show off your expertise (and by that, I mean giving lots of information) as well as outlining the benefits of your private consultancy. I explain in much more detail how to write your call to actions in my book, ‘Publish Your Way to More Clients’ – which you can grab for FREE below.
3. Plan out your book. Now I know I go on and on about planning, it’s a very common topic of mine, BUT it’s really important! Planning your book out before you begin is the quickest way to getting your project finished. Mapping your book out from Intro to conclusion is really smart and makes the book writing so much easier. In fact, if you have the book planned well, it really is like colouring with numbers, you just flesh out your plan. How you plan is up to you; I find mind mapping on a piece of A4 really effective, as I can see the whole book. I’ve just mapped out my second book in my spiral A4 notebook. You can also plan it out on notepad (the programme)- which is a really useful as you don’t get caught up in design distractions. I go into much more detail about planning in my book – so go grab it!
There you have it – my top 3 tips for getting your book written. Once you have these three nailed down, writing your book will be much easier. And to really help you on your way, go grab my book ‘Publish Your Way to More Clients’ below. It walks you through the entire process – and will help you plan, write and publish your project so that you are ‘the one’ in the eyes of your potential customers. Just click on the button below to get my book FREE (you just pay for P&P). Offer ends Friday at 4 pm.