Writing a book for lead generation is one of the smartest things any business owner can do. It raises your profile, gives you credibility and helps you stand head and shoulders above your competitors.
However, finding the time, or keeping on track is the top biggest stumbling block for many aspiring authors. They have their title, they know what to write about (most even have it on their computer already, in the form of reports or white papers) – but yet they still struggle to get the book finished and published.
So I’m going to give my top 3 tips to staying on track and getting that book in the hands of your potential clients. (As well as listed on Amazon)
Get your plan sorted and in enough detail that writing is relatively easy. You may have heard me talking of a ‘blueprint plan’ in past blog posts, but it really is the key to getting your book written and off to the printers in as little as 8 weeks. I’ve had several clients start with me the same time, and those that have their plan written and in detail always publish before the other clients… (even though the other clients have actually written the book!) If you’re unsure of how to get your blueprint plan written, just click on the underlined text and take a look at how to get started.
Don’t get hung up on re-writes. Remember the clients I mentioned above, who although started the same time as someone who hadn’t started writing their book but still gets published after them? Well the reason is – perfection! I’ve written about this before in my ‘Don’t let perfectionism stop your publishing project’ and I highly recommend you give it a read, but going over endless re-writes really can stall your project. I’m currently working with a customer who is on his fifth re-write – and although I’ve advised him that it’s time to ‘leave it be’ he just can’t seem to, so the publishing project is now delayed by a good 3 months! (And the re-writes he’s doing are, in my opinion, not improving the book… in fact if anything it’s diluting the original message…but he’s adamant they still need doing!)
Get an end date to your project and work backwards. If you don’t have a clear date as to when the project needs to be finished, it will never have a sense of urgency, and you’ll find yourself putting your writing project at the bottom of your ‘to do list’ – don’t let that happen. Get a date set in your diary, and then work backwards, working out how many pages you need to write a day – this will really help you keep focused and your writing moving forwards.
Of course trying to write a book on your own can be a lonely task – so there are lots of recourses you can use to help you on your mission. You can join writing forums, seek help on LinkedIn or get yourself a book coach. Someone who can hand hold you through the whole process and knows how to keep you motivated and on track. If you feel you could use a little help, or just need someone to talk to, to understand the process, then drop me a line. Email me at firstname.lastname@example.org and we can get on the phone for a free no obligation chat, and you never know, you could have a book published before Christmas!