Last week I attended Pickawebs ‘Internet Marketing Blueprint Event’ hosted by Tony Messer and Pilar Torres Wahlberg. The aim of the day was to dispel the myth of how complicated website ranking is for business owners, and how applying several key strategies can really make a big difference in your Google rankings.
Tony also had a guest speaker – Mark Rhodes, one of James Caan’s (Dragon’s Den) millionaire mind-set gurus and author of ‘Think your way to success’. Mark’s talk was incredibly powerful and outlined how mind-set affected our performance as business owners.
After his session we were all gifted a copy of his book, along with signing them (can’t do that with just an e-book 😉 ) and I thought I would share with you two simple techniques he explains and how you can apply it to your business (or more specifically, help you become an author)
Setting goals and limiting beliefs
Firstly, you need to use the right language when you’re setting yourself a goal. Some people, can get a strong negative emotion when they set a goal. There is a negative voice whispering, “You can’t do that…. You don’t deserve that…. You’re not good enough to do that” etc.
As well as emotions derived from “I can’t….” there is the additional pressure of going against possible beliefs (I call them ‘limiting beliefs’) and these can be things like “I don’t have time…I don’t have the expertise….I don’t have the right tools” all of which back up your negative self-talk, and so this results is non-action and the goal shelved or filed under ‘never going to happen’
So, how do you overcome these two hurdles? Well, the first thing is to recognise them, see them for what they are which is self-imposed hurdles which can be jumped over easily, when you know how.
Overcoming your limiting belief
So, let’s look at limiting beliefs; firstly you need to trust yourself that whichever limiting belief you hold, a solution will appear. For instance, if you feel you don’t have time, ask yourself is this really an issue? Could you not find an extra half hour a day to dedicate to writing? Can you get up earlier? Can you delegate a task which will free your time? If you were told that writing for half an hour a day, for 30 days would net you an additional £20,000 – you would somehow manage to find it!
If time is not your issue, but tools or expertise are, then you can negate that belief by finding someone to help you. There are lots of writing coaches available and they are great for telling you where to start and how to keep on track. (The Book Refinery offers writing coaching, so get in touch if you feel this would be of interest) It’s not so much as “I don’t know how” rather, “I’m going to use my limiting belief as an excuse.” Recognise this… and be honest with yourself!
Using the right language when setting goals
The second hurdle, using the wrong language when setting goals, is relatively simpler to fix. It’s all about how you frame the wording when setting your goal. Instead of writing
“I want to be an author” or “I want to write a book”
which triggers the limiting self-beliefs we’ve looked at above, you need to write your goal using much more powerful positive language. (Also, note in the second example, you’ve already given yourself a limit to how many books you’re going to write!)
Instead you need to write it from the perspective of having already accomplished it.
“This time next year, I will have written and published 2 books” – this gives you a sense of achievement and you can really begin to imagine what that will feel like. Once you can imagine how it feels to accomplish a goal, your subconscious will kick in to help make that happen.
So, take a look at your goal list. How have you written them? Can you re-write them using the tips I’ve given you? Try it, and see what happens. I look forward to seeing you on Amazon!