After helping a client, Rob Purfield – author of ‘The Ultimate Knockout Closing System’ convert his printed book to Kindle , we were checking his Amazon listing and noticed that his reviews all had 5 stars – a fantastic accolade, and something that happened without him realising it!
Rob can now use this ‘5 Star’ rating in his marketing and promotional material as well as encouraging his potential customers to click the ‘add to basket’ button. (I’m not sure about you, but reading great reviews always helps me when it comes to buying a book – especially if I don’t know the author.)
Of course there are other ways of making your books more enticing to potential buyers. Implementing all of the features Amazon offer, including ‘Look Inside’ as well as converting your books to the Kindle format, are a must in order to appeal to the diverse way of how books are now read.
The first step to take, however, is to list your book with Amazon – and although it may seem like a daunting task, as long as you have a few key processes in place first, then making your book available on Amazon is relatively straight forward.
I have written a comprehensive guide ‘How to Get Your Book on Amazon.co.uk’ which includes how to upload your files for the ‘Look Inside’ feature, as well as a report on how to get your book converted for Kindle Readers.
Simply click this link to learn how.
Once you have your book listed on Amazon, you now want to get some feedback. Rob was fortunate that his 5 star reviews were organic, but there are ways of actively encouraging customers to post their reviews on Amazon.
Here are two ways that have worked for my clients
- Pre-publication offer
- Email your list and ask for a review (in return for an upgrade or mention on your next blog post)
1. Pre-publication offer;
If you, like a lot of other savvy business owners, are making your books available as a free download, with a chance of buying the physical copy – then offer to send your ‘reviewers’ a free paperback edition in return for their feedback (you can then copy and paste this onto Amazon once it’s listed). This is a smart way of getting some great testimonials, and it means they don’t have to do anything, other than email you once they’ve read the book, as you will be uploading it to Amazon on their behalf later.
2. Write to your list;
If your book is already published, and you want some reviews on your Amazon listing, simply ask your customers or clients. Perhaps hand pick a group and in return, offer them an upgrade to a programme they already have, or if you have an active blog, say you’ll post their name and web address (with a bit about their services) in your next article.
However, do make sure you ask for truthful reviews. You’re not trying to bribe anyone, and if you get a mixture of 4 to 5 stars then that is still fantastic.
However, as easy as this may sound, do be aware of saboteur’s. There’s always a chance of getting a really nasty comment, or remark by someone who hasn’t even read your book! My colleague Ed Rivis had this happen to him. One of his reviewers thought he had made all of his testimonials up – and said as much on Amazon, resulting in his fantastic rating being reduced (as well as questioning his credibility as an author). Ed was able to get this review off Amazon, so do keep an eye out for updated comments and contact Amazon if anything untoward happens. (TIP. One of reasons why this person thought Ed’s reviews were made up, was becasue they were all posted on the same day; Ed sent out an email to his list, asking for feedback, and the response was overwhelming, even if it did cause a few hiccups along the way, so keep this in mind when asking for your reviews!)
Getting 4 or 5 star reviews on Amazon is a real achievement and using those comments for extra exposure is a smart tactic. Being able to impart useful, valuable information will help your prospective customers make an informed buying decision, and if you’re able to educate your target audience, then this will help elevate your knowledge to ‘expert’ status, (one of the reasons you wrote the book in the first place) so don’t let modesty hold you back in celebrating your writing success.