Before you start writing your book, or rather before you start planning your book (A critical step – which I will be sharing with you in a later blog post) you need to ask yourself these three simple questions.
If you don’t, then the book might not do what you want it too (produce a response) and your writing effort could result in little to no response and could be a waste of money and time. Don’t skip this step. Don’t be afraid to go out into the market place to find out the answers, you’ll be in a much better position if you do, as you will be starting the project with a knowledge that the book is wanted, will be read, and hopefully produce the desired response.
The Three Critical Questions:
- Is your book relevant? (To what you do, and what you stand for)
- Do people want to know what it is you’re writing about?
- What is your call to action/desired response?
1. Is your book relevant?
It seems obvious, but the question still needs to be asked. What is it that you stand for? What is it that you are wanting people to know, and are you the one who can provide the solution? If your answer is, “well I stand for a lot of things. I am a business consultant and marketer” then you really need to distill your message into one clear distinct thing.
Books that work best (as a lead generator) are the ones that are niched. They offer a solution to one particular challenge. And it’s your job as an author to be clear in what that challenge is.
So if you are a business owner who provides general business advice – then becoming an expert in one particular area could be of great leverage. And a great way of explaining that expertise is your book. So think about that question. What is it that you stand for – what area of your business arena can you niche into, and does your book fit in with that niche?
2. Do people want to know what you’re writing about?
Again another seemingly obvious question, but one that many writers overlook. With rather disastrous results! I mentioned above about being niched, but remember, you need to be niched in an area of interest. But does that then lend to writing a book about that particular area?
If the answer is an obvious YES! (You can hop over to www.amazon.co.uk) to see what other books are out there already, this can give you a great indication of the need about the subject) then great, get that plan started. If however your answer is “not sure” , then why not ask the audience?
You could do any of the following:
- Run a survey with your list of clients.
- Ask your clients what their most burning questions are.
- Read relevant business publications and see what the common issue/problem is.
- Join business Forums and listen to what they are having issues with
Whichever you choose remember; do your research.
Finding out what the audience wants to read, is the first step to producing a highly desired publication. The only step an amateur forgets to take.
3. What is your call to action/desired response?
Writing your book to gain notoriety, is of course one of the main results of becoming a published author. As I’ve stated before, nothing like a book propels you into the ‘expert’ status quicker and faster. However, there is also one more essential ingredient your book must contain, in order for it be a successful and profitable lead generator.
This ingredient is: Your Call to Action.
It’s all very well writing over 64 pages explaining a problem, and how you are the ‘go to’ person to fix this problem, but if you don’t give a strong, easy to follow call to action – what you want the person to do, once you have written the book – then the reader won’t do anything once they have read the book.
Don’t assume that just because you’ve outlined the solution to the reader’s biggest challenge, that they will then pick up the phone, or find you on the Internet. You have to tell them, clearly and more than once.
What do you want to readers to do once they read the book?
Do you want them to:
- Call you?
- Visit your website?
- Visit a specific website – like a lead page?
- Get them into a sales funnel, if so how?
- Up-sell to another product?
- Any other call to action…
If you don’t know what you want your readers to do, then how on earth are they going to? So think about your call to action – and this can be any number of things, depending on the complexity of your services, but make it clear. And state it several times.
Just remember – your call to action must be clear and easy. You can also have several other smaller call to actions throughout your book, perhaps offering further information (by visiting your website) or free downloads that your readers will find valuable. But don’t offer too many. Give too many choices and people won’t take any action at all!
So answer the three critical questions before you start writing your book, and then write your clear call to action. When you have done that, then you can start your planning – using what I call the ‘Blueprint plan‘. Why not read my other blog post here and learn how you can use it when you’re planning your book.